6 tips to help you focus on your most important improvement area this year

My challenge is to achieve desired results by engaging in deliberated actions that lead to the intended results. Often times, we do not act in consistent manner with what we know is the right things to do. There is a disconnect in our intent and action.  This is something I would like to focus for the year.

 I have used tools (6 Successors To The Elevator Pitch) suggested by Daniel Pink in his book "To Sell Is Human" to position this as a self selling pitch. This concept can be used to reinforce your focus for the year as well.

1. One word pitch: |Push brevity to its breaking point. Reducing your point to single word demands discipline and forces clarity. Choose proper word and rest can fall in place. 
2. Question Pitch: When you are asked question you are compelled to respond. 
3. Rhyming Pitch: Rhymes boosts processing fluency. The ease with which our mind slice, dice and makes sense of stimuli
4. Subject line (Email) Pitch: Utility,Curiosity, Specificity. Utility works better when lots of email- something to gain or loose. Curiosity in low demand -intrinsic motivation.  
5. Twitter Pitch
6. Pixar Pitch

Once upon a time  ___. Every day, ___. One day ___. Because of that, ___. Because of that, ___. Until finally ___

Here are my practice pitches on intent vs action that I will use to keep the focus this year.

One word pitch:
Action

Question pitch: 
Why are your excuses stronger than the intent?

Rhyming pitch:
Focused effort every waking hour 
Makes dream real with its magical power. 

Subject line pitch:
6 tips to help you focus on your most important improvement area this year (will try alteration)
Twitter Pitch: (will tweet)

Pixar Pitch                  
Once upon a time I had a good intention
Every day I wanted to act on it but got distracted with other things 
One day I disregarded my excuses and took a small step
Because of that I was able to make small progress in desired direction
Because of that the feeling of making an impact got reinforced
Until finally my actions became stronger than my excuses.


© Ratish